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Marketing in a Digital World

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Digital Strategy to Grow Your Business

Marketing…at best, for business owners, it can be confusing.

There are a plethora of options to market your business. The biggest questions most people have are:

  • What’s right for my business?
  • What will really work?
  • How do I wade through all of the options?
  • How do I know if it is working?

As much as most marketing companies would have you believe, there are no one-size-fits-all solutions. Every business is unique. Your goals are unique. Your market is unique to your business. That makes knowing what you’re doing imperative.

Often, marketing companies make it seem more confusing like you must have a crystal ball to figure it out. In reality, it’s not rocket science. If you go through the right process, you can market like a pro.

Here’s what you’ll learn in this class:

  1. Digital Strategy and how to find exactly what your business needs focus on
  2. The 6 goals of marketing and how you apply each of them to your business
  3. Which specific strategies work best for your specific goals and which ones you may be wasting time and money on
  4. How to walk an ideal prospect from becoming aware that you exist to actively promoting your business
  5. The 5 Pillars of Marketing and how to work with each pillar to maximize your effectiveness

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